Cerebral Lateralization and Functionality Essay

There are several methods for studying cerebral lateralization; four methods in the forefront are the study of unilateral lesions, sodium amytal, dichotic listening, and functional brain imaging. The traditional method for studying cerebral lateralization is unilateral lesions study, which is the study of the location and effect lesions have on the brain and body functionality. In past, this was primarily done after the subject was deceased or through highly invasive surgery. The sodium amytal test uses an injection of sodium amytal into a carotid artery on the side of the neck that will put the same side hemisphere to sleep for a few minutes allowing doctors to test the other hemisphere for primary language center. The process is then repeated for the opposite side of the hemisphere. This method is invasive, but provides a fairly accurate method to identify the hemisphere that is the primary language center. The dichotic listening test uses earphones to speak a different sequence, such as numbers, in each ear; the sequence with the most digits reported indicates the dominant language hemisphere. For most people, the left hemisphere is the dominant one, meaning the subject would have repeated more sequences heard in the right ear. The dichotic listening test is non-invasive, and it is just as accurate an indicator of primary language center hemisphere as the sodium amytal test method. Functional brain imaging uses positron emission tomography (PET) or functional MRI to measure brain activity while the subject is performing an activity such as reading; typically, functional brain imaging used on language tests reveals more activity in the left hemisphere. Functional brain imaging is the method that shows more detail in brain activity.

Religious Tradition, Their Structures and Patterns

Religious Tradition, Their Structures and Patterns The world is endowed with an incredible number of diverse religions. These different communities have varying forms in which their religious tradition was shaped up and how they related to the sacred. Generally, these religious traditions have structures and patterns which can be easily followed and be understood. Also the religious traditions were simultaneously linked to the sacred, that is the sacred being, the sacred places, the sacred artifacts among others. The sacred was to be feared and be respected by all (Oraka, 1983).Advertising We will write a custom essay sample on Religious Tradition, Their Structures and Patterns specifically for you for only $16.05 $11/page Learn More Teachings were among the key pillars that held the religious traditions in place. Each religious tradition had a way of conveying peoples understanding of spirituality and the sacred. Explaining and elaborating their understanding to others was the only way the communities knew to make others believe in what they believe. In various religious groups, the teachings were primarily passed to the young ones. To begin with, these teachings were stored somewhere. In some more civilized communities like the Islam their teachings were documented religious text which they referred to as Qur’an, sira and hadith were developed in Umayyad Empire. These teachings were passed to children by the elderly who had a vast understanding of the religion. The teaching was conducted in selected places where the children gathered. Other communities never had ways of documenting their religious teachings so they preserved the teachings in their memories. In this case, the teaching was communicated to the younger generation orally (Oraka, 1983). It goes without debate that every religion had its own doctrines. Doctrines varied from community to community. Most of the doctrines if not all were dogmatic in the sense that no one was allowed to question them. But the bottom-line agenda of these doctrines was that they were meant to make people act and behave in a certain manner with respect to their belief in the sacred. Because of the belief of the existence of a Supreme Being various communities involved in worshipping and prayers. Some communities were monotheistic while others were polytheistic. The religious traditions that were monotheistic believed in the existence of one God like the Jewish religion. Jews believed in one God to whom they used to worship and offer prayers to. Worship was considered as a way of acknowledging the supremacy of their God and a way of adoring Him. This was meant to appease Him (Oraka, 1983). Prayers played an important role in all the communities. They considered it as a way of communicating with the Supreme Being and the sacred. The prayers were offered as a form of gratitude, worship or request to the Supreme Being. Most prayers were accompanied by rituals.Advertising Looking for essay on religion theology? Le t's see if we can help you! Get your first paper with 15% OFF Learn More Like prayers, rituals were done depending on the issue at stake. For example, in the Igbo community when a prominent person dies, he/she is placed on a stool in a sitting position clothed in the deceased finest garment. Then animal sacrifice is offered to them and they are well perfumed. The burial follows in the next 24 hours (Oraka, 1983). Pilgrimage is another component in religious tradition. This is a long religious journey to a sacred place. This journey is meant to strengthen and expand and individual’s religious faith and belief. People go to these places occasionally, not regularly. An example of pilgrimage is the visit to Mecca by members of the Islamic religion. Reference Oraka, L. N. (1983). The foundation of the Igbo studies. Virginia: University Publishing Co.

Code of hammurabi.

Code of hammurabi. Although Hammurabi was probably strong enough to maintain rule through the might of the sword, he provided a set of laws bringing justice and stability to a chaotic and violent region. His laws had the following sections: the prologue, the administration of justice, property, irrigation, loans and interest, regulation of trade, debt slavery, marriage and the family, adoption, personal injury and manslaughter, physician's fees and malpractice, building regulations, wage regulations, and an epilogue. Each line within each section covers something important to the operations of Babylonian society. Although some of Hammurabi's ideas appear harsh, they probably brought stability to this society. The alternative was chaos and war.The most important section of this code is probably the prologue. It shows that these laws do not come from one man. Hammurabi makes it clear that he is the king and wants order and stability in the land. Disobeying the laws means not only violating the wishes of the king, but also angering the gods.An inscription of the Code of Hammurabi.The threat of death appears frequently in these sections. False witness, fraud, and robbery are all ways in which could result in execution of the offender. The simple act of allowing unwanted people to stand within the seller's establishment could prove fatal. However, it is not easy to bring order to a world that has seen little of it ever.Babylon had been settled for centuries, giving its residents time to become concerned over property. Not only is there a specific section devoted to property, but also these concerns appear throughout the code. Property is a major factor in marriages, and concern must be placed on who owns what, especially when the husband pays attention to women other than his wife. The wife has a dowry and sometimes children. The concubine may also produce children competing...

Body Shop Proposal

A. This is because they choose to focus on targeting working adults which is leaned towards a mature image and does not appeals to teens. B. They will lose the potential to increase their sales volume if this continues. II. There are three main possible themes that we would like to propose. A. Firstly, â€Å"Fire† will be emphasising on the strong yet feminine aspects of the product. B. Secondly, â€Å"Earth† will bring attention on the environmentally-friendly nature of the products C. And lastly, the â€Å"Air† theme showcases the comfort level of the products. D. This is a proposal for an advertisement spread in Seventeen selling The Body Shop Bath Body products. ?There is a choice of three themes for the campaign, â€Å"Fire†, â€Å"Earth†, and â€Å"Water†. The recommended products for the 4-ad campaign are to be bath shower gel, body lotion, body butter, and body scrub. P2: Potential (3 paras) I. The Body Shop is currently lacking of advertisement directed to teenagers. A. For a cosmetics retail company, The Body Shop noticeably lacks of photographs of models with beautiful hair and perfect skin, which would attract attention of teenagers. B. Currently, The Body Shop is targeting working adults and the advertisement that they made is leaned more towards a mature image. This image does not appeal to teenagers. II. The Body Shop does not appeal to teenagers and in doing so, it loses a huge number of potential customers. A. Teenagers are not attracted to The Body Shop because of a lack of celebrity representation. B. With the lack of advertisement, targeted audience will not be encourage to trial purchase, brand switch and develop brand loyalty towards The Body Shop. III. Sales would be greatly boosted if The Body Shop were able to appeal to teenagers. A. The Body Shop will be able to maximise it’s profits because Singaporeans teenagers aged 15-19 are very willing to spend money on body products. B. Products such as body products could easily allow the consumer to develop brand loyalty towards the brand because they would have develop a habit for using our brand’s product. This results in repeated purchases and promotes sales in long term. P3: Possibilities (3 paras) I. The first theme, â€Å"Fire† theme will emphasize the strong yet feminine aspects of the product. A. â€Å"Fire† will pitch the products in a sexy yet elegant way, appealing to girls who want to be seen as confident and independent women. B. For example, in the Body butter advertisement, we can feature a model clad in only lingerie and high heels and applying body butter on her body. This would suggest that one would feel confident with their body after using our products. The main colour of this advertisement will be red, black and white to give off a Parisian feel, which represents elegance, yet at the same time emphasizes on the fiery and bold aspects of the theme. II. The second theme, â€Å"Earth† will focus attention on the environmentally friendly nature of the products. A. Products would come across as environmental and relaxing under the â€Å"Earth† theme and would appeal to both males and females because it makes them feel comfortable. B. The advertisement for bath shower gel portray a model unwinding in a bathtub full of soapy water, implying that she had just used the product and suggest that one would feel relaxed after using the product. The background of this advertisement could be a natural setting filled with trees and plants to emphasize on the nature aspects of the theme. III. The third theme, the â€Å"Air† theme, will showcase the comfort level of the products. A. Under the â€Å"Air† theme, products would be pitch as simple yet lasting comfort, appealing to both genders because of the theme’s purity and freshness. B. One example of a body lotion advertisement under the â€Å"Air† theme is to do a compare and contrast of a model who applied the body lotion in the morning and the same model looking energetic and fresh at night to represent the lasting effects and the comfort level can be seen through the model’s cheerful appearance. The advertisement would be in pastel colours to emphasize on the theme’s purity. P4: Proposal (3 paras) I. We have decided to go with the â€Å"Earth† theme because it highlights the key feature of our product and will be effective in attracting our target audience’s interest. A. The Body Shop unique selling point is being environmentally friendly and it is also what the audience associate The Body Shop with. By going along with this theme, audience are able to identify The Body Shop because our concept will be consistent. B. B. Our target audience have a very hectic lifestyle and by portraying a product, which comes across as relaxing to them is a very feasible idea because it is what the target audience need and that is also what they are looking for. This will thus increase sales of the products. II. We have rejected the â€Å"Fire† theme because it doesn’t specifically appeals to our target audiences. A. The â€Å"Fire† theme might seem over-mature to our target audiences and they would not want to be associated with such image. B. The â€Å"Fire† theme might also be inappropriate and clashes with The Body Shop image because The Body Shop has always emphasize that beauty can be achieve even without baring a lot of skin. II. We have also rejected the â€Å"Air† theme because it’s concept is very common in Body products. A. The concept of comfort in a body product is not unique and thus, would not be effective in attracting the targeted audience as it doesn’t stand out. B. Audiences are easily able to find cheaper alternatives with the same benefits. *Total number of paras: 11 (do not create any more paragraphs†¦ it’s 11, no more, no fewer) Body Shop Proposal A. This is because they choose to focus on targeting working adults which is leaned towards a mature image and does not appeals to teens. B. They will lose the potential to increase their sales volume if this continues. II. There are three main possible themes that we would like to propose. A. Firstly, â€Å"Fire† will be emphasising on the strong yet feminine aspects of the product. B. Secondly, â€Å"Earth† will bring attention on the environmentally-friendly nature of the products C. And lastly, the â€Å"Air† theme showcases the comfort level of the products. D. This is a proposal for an advertisement spread in Seventeen selling The Body Shop Bath Body products. ?There is a choice of three themes for the campaign, â€Å"Fire†, â€Å"Earth†, and â€Å"Water†. The recommended products for the 4-ad campaign are to be bath shower gel, body lotion, body butter, and body scrub. P2: Potential (3 paras) I. The Body Shop is currently lacking of advertisement directed to teenagers. A. For a cosmetics retail company, The Body Shop noticeably lacks of photographs of models with beautiful hair and perfect skin, which would attract attention of teenagers. B. Currently, The Body Shop is targeting working adults and the advertisement that they made is leaned more towards a mature image. This image does not appeal to teenagers. II. The Body Shop does not appeal to teenagers and in doing so, it loses a huge number of potential customers. A. Teenagers are not attracted to The Body Shop because of a lack of celebrity representation. B. With the lack of advertisement, targeted audience will not be encourage to trial purchase, brand switch and develop brand loyalty towards The Body Shop. III. Sales would be greatly boosted if The Body Shop were able to appeal to teenagers. A. The Body Shop will be able to maximise it’s profits because Singaporeans teenagers aged 15-19 are very willing to spend money on body products. B. Products such as body products could easily allow the consumer to develop brand loyalty towards the brand because they would have develop a habit for using our brand’s product. This results in repeated purchases and promotes sales in long term. P3: Possibilities (3 paras) I. The first theme, â€Å"Fire† theme will emphasize the strong yet feminine aspects of the product. A. â€Å"Fire† will pitch the products in a sexy yet elegant way, appealing to girls who want to be seen as confident and independent women. B. For example, in the Body butter advertisement, we can feature a model clad in only lingerie and high heels and applying body butter on her body. This would suggest that one would feel confident with their body after using our products. The main colour of this advertisement will be red, black and white to give off a Parisian feel, which represents elegance, yet at the same time emphasizes on the fiery and bold aspects of the theme. II. The second theme, â€Å"Earth† will focus attention on the environmentally friendly nature of the products. A. Products would come across as environmental and relaxing under the â€Å"Earth† theme and would appeal to both males and females because it makes them feel comfortable. B. The advertisement for bath shower gel portray a model unwinding in a bathtub full of soapy water, implying that she had just used the product and suggest that one would feel relaxed after using the product. The background of this advertisement could be a natural setting filled with trees and plants to emphasize on the nature aspects of the theme. III. The third theme, the â€Å"Air† theme, will showcase the comfort level of the products. A. Under the â€Å"Air† theme, products would be pitch as simple yet lasting comfort, appealing to both genders because of the theme’s purity and freshness. B. One example of a body lotion advertisement under the â€Å"Air† theme is to do a compare and contrast of a model who applied the body lotion in the morning and the same model looking energetic and fresh at night to represent the lasting effects and the comfort level can be seen through the model’s cheerful appearance. The advertisement would be in pastel colours to emphasize on the theme’s purity. P4: Proposal (3 paras) I. We have decided to go with the â€Å"Earth† theme because it highlights the key feature of our product and will be effective in attracting our target audience’s interest. A. The Body Shop unique selling point is being environmentally friendly and it is also what the audience associate The Body Shop with. By going along with this theme, audience are able to identify The Body Shop because our concept will be consistent. B. B. Our target audience have a very hectic lifestyle and by portraying a product, which comes across as relaxing to them is a very feasible idea because it is what the target audience need and that is also what they are looking for. This will thus increase sales of the products. II. We have rejected the â€Å"Fire† theme because it doesn’t specifically appeals to our target audiences. A. The â€Å"Fire† theme might seem over-mature to our target audiences and they would not want to be associated with such image. B. The â€Å"Fire† theme might also be inappropriate and clashes with The Body Shop image because The Body Shop has always emphasize that beauty can be achieve even without baring a lot of skin. II. We have also rejected the â€Å"Air† theme because it’s concept is very common in Body products. A. The concept of comfort in a body product is not unique and thus, would not be effective in attracting the targeted audience as it doesn’t stand out. B. Audiences are easily able to find cheaper alternatives with the same benefits. *Total number of paras: 11 (do not create any more paragraphs†¦ it’s 11, no more, no fewer)

Russian taxation and tax optimization schemes Essay

Russian taxation and tax optimization schemes - Essay Example Tax optimization schemes can therefore be said to be the structuring and organizing of a company’s or individual’s activities in order to reduce of minimize that their tax liabilities. This exercise which is becoming legal increases the amount of money maybe a company wishes to reinvest in its productive assets or even distribute among its shareholders (Saez, Slemrod, and Giertz 13 –50). There is no way to escape interacting with the tax authorities. Of the surveys conducted in the recent past, it emerges that there has been charged additional tax liabilities which are related to VAT and profit tax. These tax charges were due to insufficient economic documentation and justification. There has been consistent strengthening of the tax policy in Russia. This has lead to a marked reduction of tax payments. The Russian government introduced changes. These tax changes protect the integrity of the country’s tax system. These changes included the introduction of a mendments to the general anti-tax avoidance provisions. These are part of the tax optimization schemes that Russia is implementing. They include income tax exemptions and the introduction of the option of a tax liability in cases where a tenant qualifies for tax deductions. There are also schemes that let companies avoid declaring de facto members of staff as employees. This frees such staff from the obligation of paying high payroll taxes which my go up to thirty percent of one’s salary. This paper will look at income taxes or VAT and the tax Optimization schemes (Selen 17-67). Income taxes or VAT in Russia in 2012 and the tax Optimization schemes According to Ernst & Young (14 – 32), one of the structures for optimization in Russian that is most common is the creation and the usage of the of the corporate profit centers in the internal offshore zones as well as in foreign offshore jurisdictions. This has created an environment whereby some certain taxpayers are relea sed from taxation and the administrative territorial formations enjoying reductions in the tax rates in federal taxation. By utilizing these optimization schemes, they result to an effective profit tax rate. Most companies are employing these optimization schemes because of that they need to disclose their statements, so they can be issued with foreign securities, or obtain loans from foreign banks or even in cases of multinational mergers. Compared to other countries round the world the Russian Federation offers more protection to taxpayers. This is done by putting the burden of proving the usage of illegal tax shelters on the tax authorities. This has resulted to having the tax inspectorate taking the taxpayers to court to prove that tax shelters are illegal and in most cases the inspectorate loses such (Ernst & Young 14 – 32). The draconian rules that exist in other parts of the world, for instance the disclosure rules that were introduced in order to evaluate in United Ki ngdom the Inland Revenue on tax planning in advance, do not exist in Russia (Long 855-869). Russian businesses and foreign investors will at times be embroiled in tax disputes with the tax authorities. Due to changes introduced in tax laws which require a taxpayer to appeal to the highest tax authority before proceeding to court, it has really reduced these tax disputes. The tax optimization schemes have created an opportunity whereby conclusive amicable agreements with the tax authorities are reached during the litigation process (Long 855-869).

PESTEL analysis Courier and Delivery market UK Essay

PESTEL analysis Courier and Delivery market UK - Essay Example The economic factors in the United Kingdom courier industry constitute a substantial reason for the general outlook to same (MSI 2000). To expound on this, the courier industry in the United Kingdom operates in different places around the globe. There are many companies from the United Kingdom which command global influence (Campbell 2001). This has necessitated the companies to look for choices that facilitate smooth interactions between their choices (Monaghan 1998). The courier industries in the United Kingdom have an unusually high demand, and this had caused the economic landscape of the United Kingdom courier industry to keep changing. This has caused the airline industry in the United Kingdom to have an economic boom. In the delivery of documents and packages, speed is vital (Crew & Kleindorfer 1999). The environmental factors in the United Kingdom courier industry cover the governmental legislation and regulation. This is because the policies of the government in United Kingdom have created a favourable business environment for the rise of the industry or vice versa. Some government believes in subsidizing local industries with an aim of increasing their effectiveness and global influence (Luff 2009). When the government policies and legislation proposes heavy taxation of local courier industry in the United Kingdom, then the business environment of the industry is altered, and the companies begin to strain (Campbell 2001). According to Campbell, the environmental factors include the population gross domestic product, GDP. This affects the competitiveness of the industry. When ordinary citizens have a string purchasing power, then they are likely to hire the services of the courier industry in the United Kingdom which raises their turnover (Luff 2009). The competition of the cour ier industry in the United Kingdom is exceptionally high (MSI 2000). The recent spread of recession of the economy that was spread from the United States of America affected the courier industry in the United Kingdom (Monaghan 1998). This indicates that the health of ht economy is extremely crucial for the growth of the industry in the United Kingdom (Crew & Kleindorfer 1999). The rise of oil prices caused many airline industries t cut down the size of their fleet, which affected many courier industries in the United Kingdom. In extreme cases, this led to the closure of some courier companies which could not meet the demands of the industry. Therefore, the company could not be operational (Monaghan 1998). Many others were forced to downsize their workforce, and this affected their capability. This has forced managers to take appropriate actions to make sure their industries maintain a competitive edge over their competitors. Many courier industries in the United Kingdom operate in o ver 200 countries around the globe. Each country has a different business atmosphere with because of the territorial difference in terms of regulations and rules. Each and every country has different barriers when it comes to new entrants (MSI 2000). For instance, china has extraordinarily high barriers to new entrants compared to countries like Kuwait and Sri-lanka which have low barriers. When it comes to foreign direct investments, many countries have different

Art Analysis Research Paper Example | Topics and Well Written Essays - 750 words

Art Analysis - Research Paper Example The image’s materials comprise diverse plants, fruits and vegetables that normally represent Europe’s annual four seasons. The Initial glance, which entails a casual look usually is more fascinating, which captures a person’s attention besides curiosity captivated by the artist’s fantasy. The image’s mainframe encompasses a tree knotty trunk on which the artist makes holes for the ears, mouth and eyes, whereas other features he employs fruits, vegetables and plant twigs (Kaufmann 45). Arcimboldo in making this image initially he preferred a very knotty trunk as the mainframe where he proceeded on to make holes on it (Kaufmann 26). The holes were for mouth, eyes and ears coupled with making dents at some areas for the knotty trunk to assume the actual shape of a human head. Arcimboldo does not utilize any mode of technique or process but instead employs immensely his creative imagination coupled with fantasy. Consequently, his unique technique contrasted with the then artwork’s styles and genres, which earned him critics who accused him of having defied the accepted art’s regulations (Kaufmann 61). Conversely, these critics did not become a hindrance to his style but continued instead. In this image, Arcimboldo besides using the branched knotty trunk, he also employs moss strands to represent beard or hair, sunflower on the chest and shoulder, plaited straw cloak and fruits (grapes hanging from the twigs and apples) (Kaufmann 170). The most striking features of the 60.4 x 44.7 cm image encompass the protruding twigs and numerous stumps, which seem embedded on the entire man’s face. Hence, this gives the image actual texture of a man’s face, which extends even to the neck like a real portrait. Additionally, the light illuminates mostly in the front contrary to the back, which prompts the image to be having limited space in front than at its rear. This image’s content entails featuring the annual seasons